Monday, May 30, 2005

Guerrilla Distribution and Brian Fleming

Grassroots distribution
Originally uploaded by blackcatmedia.
A few years back Brian Fleming made, Nothing So Strange, a clever mocumentary about the assassination of Bill Gates. The film received mixed reviews -- I liked the film myself but felt it had some weak points; it accurately portrayed activist group dynamics in a somewhat comical fashion which was only made possible because the film was a farce.

The exciting thing about the project was not the film itself, but instead it's innovative approach to distribution. Rather than trying to slug it out in the festival circuit with the hopes of acquiring distribution. Brian Fleming took a DIY approach and made the film available for sale via the internet, ala the iTunes music store, through a company called Bit Pass.

Now Brian's back with a new film exploring the existence of god, The God Who Wasn't There, and once again exploring new distribution strategies. This time, he's set up an online promotional team in which participants earn incrimental rewards for helping get his film out to a wider audience. Yet another clever idea for getting your message out from Brian Fleming.

Click on the picture to see the Trailer.


At 10:43 AM, Blogger R said...

Interesting. Independent films are becoming cheaper to make thanks to the digital revolution, and online audiences are growing. The content is becoming way more interesting than what's available in the mainstream ( who've seem to run out of ideas and are desperately rehashing tv from the 70s and 80s).

At 9:19 AM, Blogger Lorika said...

I too am very excited to see this film. It seems very timely, and I bet it will be heavily protested. But hey! That's free publicity right?

At 1:06 PM, Blogger Erin said...

I just watched the film: "The God Who Wasn't There" - I found it funny and sad. Hardly an intelligent and balanced investigation but more like an angry rant from someone who had been hurt. Fleming uses surfacey research, fringe commentators to make his points, no reputable scholars from the opposing view and certainly no clear explanation for his personal view of the world. Anyone can select aspects of someone's worldview, pull them out of context, oversimplify it and make it look like the majority of people have left their brain at the door [sadly, many people from many different faith backgrounds would be guilty of this].

Fleming -I applaud your desire to create a message that is part of your story. My hope is that when you tackle your next project, you may have some other people help you in your objectivity if are seeking to "unveil the real truth". I sensed you had a clear set of presuppositions and weren't really interested in being honest in your search. If you are just testing distribution methods, I guess the research doesn't really matter.

For those of you interested in a balanced investigative approach - do not look here for accuracy and responsibility.


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